Saturday, October 03, 2009

Book Review: Shopportunity

Shoppourtunity by Kate Newlin promises to teach you how to be a retail revolutionary, how to get the lowdowns on markdown, and reginite the "thrill of the hunt" when you shop.

I love these kind of books because of the profusion of real life examples that give a peek into how the world works. Another exciting book of the genre is The Undercover Economist by Tim Harford.

Unfortunately, where Shoppurtunity fails to excite is in its drab treatment of the subject. Yes, there are examples, but the book takes a preaching style to help you "learn how to love and look forward to your shopping" through steps and rules of Anticipation, Pursuit and Prominence, making each shopping experience like that of buying your wedding dress.

This book was supposedly on the Reading List of HBR 2006, but I would give it a pass.

No comments: